Eleven evergreen, data-backed playbooks showing exactly which niches sell in each Etsy category, what to make, who buys it, and the keywords that rank. From 3,000 listings and $331M in tracked sales.
You market your shop as 'gifts for everyone', so it really speaks to no one.
You design what you love, then hope the right person happens to scroll by.
Your titles say 'cute mug for mom', word for word like ten thousand other shops.
You've never pinned down who your buyer actually is, so every listing is a guess.
You chase whatever's trending instead of owning a customer you deeply understand.
You compete on price because nothing makes you the obvious pick for a specific person.
Each ranks the best niches for that product type, with curated keyword banks, price data, and what's selling now. The top categories are revealed when you take the quiz or grab the bundle.
Each ranks the top niches for that product type, with keyword banks and design notes.
A master index with the full niche cross-map and the data behind every pick.
Print and write your way from niche pick to your first three listings.
Prefer digital? Type directly into the PDF and check off the launch list on screen.
A free quiz that maps you to your best category and five niche lanes in two minutes.
Real top products and price bands for every lane, pulled from EverBee data.
Not sure where to start?
The 1.0 edition was one book of mixed niche ideas. The 2.0 edition rebuilds that into eleven focused playbooks, one per product category, each ranked by real Etsy revenue data with keyword banks, buyer psychology, price bands and what's selling now. It is roughly ten times the information and built entirely on real sales data.
Every niche ranking and price point comes from a dataset of 3,000 top-selling Etsy gift listings (via EverBee, trailing 12 months), totaling $331M in tracked sales. Nothing is invented.
No. The playbooks tell you which niches to design for and what sells. Make the products with any print-on-demand or handmade workflow you already use.
PDFs. The workbooks come in both a printable version and a fillable version you can type into on any device.
Yes. The quiz maps you to your best product category and five niche lanes with no purchase required, and sends you a free niche report.
7 quick questions. Get your matched playbook, 5 niche lanes, and a free niche report.